Primary Logo

The primary logo mark is clean, minimalistic, and pleasant to observe. The clean lines evoke safety and consistency, while the heavier line weight adds a bold playfulness.

Brand Mark

The brand mark works harmoniously with Kalyani's iconography (below).

The brand mark showcases the "K" from the iconography, for 'Kalyani', tilted on its back which visually appears as someone reaching for the sky, representing growth and healing.

Iconography

Kalyani's iconography plays on a universal language that seems understandable visually - fostering community and belonging - with many variations representing categories of Kalyani's mission and eventual growth. The symbols play on the letters in the word Kalyani.